Building a successful business involves the execution of a thoughtful and deliberate business plan. Among the many components of this plan, marketing a product or service should be considered a critical business activity. You may be the best contractor in your area with the best group of employee’s ever assembled, but if you do not have a specific marketing plan for selling your services, the best you can hope for is average work with average profits. This webinar is specifically designed to introduce marketing principals and practical tools for contractors. The presentation will go beyond the typical marketing methods of signage and discuss specific strategies to effectively communicate the value of your products and services to your potential customers. In today’s economy there has never been a more critical time for contractors to develop and follow an effective marketing plan. Instructor: Steven Scandaliato, SET, CFPS
